The geographical position of Trieste is of utmost strategic, political and economic importance, allowing and encouraging direct contact with countries of central-east Europe: these countries have rich, traditional links with the Fiera Trieste, both institutional and economic, and have over recent years seen Trieste - and indeed the Fiera itself - develop as their bridge to western Europe and the European Union.

Cultivation of olive has been present here since time immemorial, and is well rooted in the social-cultural context of the local populations. In recent times, there has been a marked development, such that currently the Region of Friuli Venezia Giulia, in particular the Province of Trieste and the close-by areas of Slovenia and Croatia, are enjoying much activity in this branch of agriculture. Production of olive oil, however, remains a niche area, which is precisely why Trieste can act as the perfect host location for the promotion of quality olive oil consumption in Europe.